Storytelling- Changing the Creative Process

Bonnie Barclay, VP and CMO of Chyron, discusses how Chyron is democratizing the process of creation, so that people can collaborate on a product from wherever they are in the world. Barclay also talks about embracing storytelling, which is the corner stone of good graphics, across an array of platforms, to generate good ratings, and revenue.

Chyron’s CMO, Bonnie Barclay, discusses how a shift in the industry makes innovation, as well as storytelling, better, and enhances the engagement they can bring from social media alone.